Marketing Plan

Projected Audience Attendence: 400

Market/Audience Segment: Charleston Students
Target Market: Rising artists, studio art and arts management majors.

Logo:

Major Goals:

To raise awareness about Coalition with publicity, promotions, and specific market targeting.
To host an opening night event in order to generate sales through merchandise and artist's work.
To inspire possible future members and donors.

Measurable and Quantifiable Objectives

To raise awareness about Coalition through magazine articles, flyers, social media, and newsletters.
To generate sales through a live painting auction, merchandise, and memberships.
To inspire future donors through our presentation of Garets art and Cole's music as well as our exhibition.

Marketing Strategies with the 5 P's

Product: Opening night event with live painting and music
Place: Coalition's gallery at 83 Cannon St
Price: Free
Publicity:

- An excerpt in the Charleston City Paper detailing our event and education opportunities

- A radio feature with 101.7 WAVF with a sample of the music that will be played at the event

- An excerpt in Art Mag

- Press Release sent to local newspapers about our event and educational opportunities

- A feature story on a local news station

Promotions:

- Send invitations to our members to remind them about the event

- Word of mouth

- Facebook posts with time of the event, admission pricing, and blurbs about Garet and Cole

- Instagram - pictures of our gallery, us setting up for the event, Garet painting, Cole playing instruments. Captions will be about the event and will include pricing, date and address.

- Posters will be hung around town at local businesses and we will have flyers handed out with info about our event.

Partnerships:

- Artist and Craftsman Supply and At Will Productions.

S.W.O.T. Analysis:

Strengths - Our event is unique and it is being held in our own building
Weaknesses - Since admission is free, we have to make money from donations, auctions, merchandise and memberships in order to fund more events and support the operations of our building
Opportunities - to help out artists, to get free publicity through word of mouth from our artists and our patrons
Threats - Our marketing budget is very minimal